Abstract
This chapter first provides an overview of Matsushita’s operations in Europe, including how the company set up and expanded its business there. Then it examines the challenges Matsushita has faced with the establishment of its pan-European strategy and management system. (It should be noted that Matsushita is better known as Panasonic in Europe.)
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© 2004 Hiroshi Itagaki
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Itagaki, H. (2004). Matsushita. In: Kumon, H., Abo, T. (eds) The Hybrid Factory in Europe. Palgrave Macmillan, London. https://doi.org/10.1057/9780230523654_11
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DOI: https://doi.org/10.1057/9780230523654_11
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-51322-2
Online ISBN: 978-0-230-52365-4
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)