Marketing and Communication Infrastructures Enable Proactivity and Responsiveness

Abstract

Asia is, in many aspects, the continent of the extremes and has been developing with high speed and high volatility across all its complex and comprehensive diversities, cultures, beliefs and religions, economical and digital divides as well as promoting tremendous richness in various fields. This region now has an outstanding opportunity to communicate relevant messages in an adequate, appropriate, fast and reasonable way to both global, regional, domestic and local audiences by making smart use of state-of-the-art and best-of-breed technologies in order to take proactive approaches to promote products and services. In so doing it would establish a communication infrastructure for pan-Asian, outbound Asian and inbound Asian purposes. This will help Asia to continue reliably delivering on the expectation of being the centre of growth in the twenty-first century.