The Long Road to Globalization: In Search of a New Balance between Continuity and Change in Japanese MNCs

  • Schon L. Beechler

Abstract

It was a Japanese company, Sony, that coined the phrase ‘think global and act local’ over 25 years ago when it joined the growing number of Japanese multinational corporations (MNCs) that were advancing overseas during the 1970s. While Japanese FDI has increased dramatically since that time and much thought, time and money has been poured into the globalization efforts of Japanese firms, it is questionable how many of them have really accomplished that objective.

Keywords

Europe Transportation Marketing Expense Malaysia 

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© Schon L. Beechler 2005

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  • Schon L. Beechler

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