The creators of large companies have carved a niche for themselves in the world of business history. They epitomize the very idea of entrepreneurship, whether one looks at their achievements — the emergence of a large company is usually the result of a major innovation — or at their personality and motivation — risk-taking, audacity, perseverance, but also luck, flair, vision, even creativeness: in short, a genius for business. Entrepreneurs are the heroes of business history, the ones who occasionally give it a romantic dimension. They have been celebrated, and their contribution to economic growth theorized by many an economist, beginning with the most famous of them, Joseph Schumpeter (Schumpeter, 1934).1


Twentieth Century Large Company Family Firm Early Career Business Leader 
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© Youssef Cassis 2005

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  • Youssef Cassis

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