Conclusions and Limitations

  • Cyril Bouquet


This research’s findings represent the early stage in the development of a body of empirical research addressing the issue of attentionmanagement in MNEs. The principal ambition of this study is to use recent theory and research on attention to develop an understanding of the determinants and performance implications of a global mindset. In-depth field interviews were combined with the results of a cross-national survey of 136 MNEs to assist in the achievement of this research endeavor. This chapter reconciles the results presented in Chapter 6 with prior relevant literature in international strategic management research. Few research projects are without limitations, particularly when they address the inner functioning of medium and large MNEs worldwide. These limitations are discussed in this chapter, along with directions for future research.


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© Cyril Bouquet 2005

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  • Cyril Bouquet

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