Methodology for the Quantitative Research

  • Cyril Bouquet

Abstract

This chapter outlines the methodology used to test the research’s hypotheses. The chapter splits naturally into two sections. The first section provides details about the sample selection process, including the choice of a multi-industry setting and the random selection of companies according to minimum size criteria. This section also provides a brief description of the main data collection instrument (mail questionnaire). The second section discusses the operationalization of the research variables.

Keywords

Entropy Marketing Expense Capron 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Cyril Bouquet 2005

Authors and Affiliations

  • Cyril Bouquet

There are no affiliations available

Personalised recommendations