Methodology for the Quantitative Research
This chapter outlines the methodology used to test the research’s hypotheses. The chapter splits naturally into two sections. The first section provides details about the sample selection process, including the choice of a multi-industry setting and the random selection of companies according to minimum size criteria. This section also provides a brief description of the main data collection instrument (mail questionnaire). The second section discusses the operationalization of the research variables.
KeywordsEntropy Marketing Expense Capron
Unable to display preview. Download preview PDF.