Abstract
As we have turned the comer into the new millennium, we have found famous brands returning to their product roots — a timely reminder that a successful brand was, and is, simply a very relevant product idea, well executed.
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© 2001 Hugh Ferrier
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Ferrier, H. (2001). Successful switch strategies. In: Blackett, T., Robins, R. (eds) Brand Medicine. Palgrave Macmillan, London. https://doi.org/10.1057/9780230522510_5
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DOI: https://doi.org/10.1057/9780230522510_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-42588-4
Online ISBN: 978-0-230-52251-0
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