Evolutional innovation: deriving opportunity from disruption

  • David Birchall
  • George Tovstiga

Abstract

Evolutional innovation, we argued in the last chapter, provides the firm with the most viable basis for exploiting its capabilities toward capturing competitive advantage through innovation. Evolutional innovation seeks to derive opportunity from disruption by enabling the firm to bring into strategic balance the right mix of institutional and revolutional innovation strategies. It ensures the proper organizational context for building the requisite capabilities that enable the firm to capture market opportunity ahead of its competition. For this, firms are increasingly depending on secondary organizational capabilities such as innovation partnering and strategic networking, which enable them to fully exploit their primary capabilities.

Keywords

Migration Europe Marketing Assimilation Arena 

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Copyright information

© David Birchall and George Tovstiga 2005

Authors and Affiliations

  • David Birchall
  • George Tovstiga

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