Capabilities and competitive advantage
What is competitive advantage? How does a firm achieve competitive advantage, and how does competitive advantage manifest itself? How is competitive advantage sustained in highly competitive and fastmoving markets? What is the role of the firm’s strategic capabilities in creating and sustaining competitive advantage? Over the years, management thinkers and practitioners alike have pondered these questions from various perspectives.
KeywordsCompetitive Advantage Business Process Breakfast Cereal Strategic Advantage Core Capability
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