Capabilities and Competitive Advantage in Continually Changing Contexts
We are living in a time of broad and sweeping change. Knowledge frontiers are moving forward more quickly than they ever have. It has been pointed out that in almost every major discipline up to 90 percent of relevant knowledge has appeared in the past 15 years. Terabytes of data (for comparison purposes, one terabyte approximates the entire scope of Shakespeare’s collected works) are added to the every discipline’s database every day (Quinn 2002: 96). This trend is set to continue. The situation challenges our very conception of strategic advantage and what firms need to do in order to achieve a position of competitive advantage.
KeywordsCompetitive Advantage Scanning Tunnelling Microscope Knowledge Production Market Opportunity Economic Order
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