Abstract
Understanding people’s names is important when doing business in foreign markets. Which part is the family name? The given name? The honorific? What’s the correct form of address? This is true in Asia as much as anywhere. And it’s the case for people in Asia as well as non-Asians, on account of the diversity of names and name structures from country to country.
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Notes
Breen, M., Kim jong-ll: North Korea’s Dear Leader, John Wiley & Sons, 2004, p. xv.
Tan, T., Your Chinese roots:The overseas Chinese story, Times, 1986.
Backman, M. and C. Butler, Big in Asia: 25 Strategies for Business Success, revised and updated edition, Palgrave Macmillan, 2004, p. 29.
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© 2005 Michael Backman
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Backman, M. (2005). You’re Who? Names in Asia. In: Inside Knowledge. Palgrave Macmillan, London. https://doi.org/10.1057/9780230522398_2
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DOI: https://doi.org/10.1057/9780230522398_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-52125-8
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