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You’re Who? Names in Asia

  • Michael Backman

Abstract

Understanding people’s names is important when doing business in foreign markets. Which part is the family name? The given name? The honorific? What’s the correct form of address? This is true in Asia as much as anywhere. And it’s the case for people in Asia as well as non-Asians, on account of the diversity of names and name structures from country to country.

Keywords

Chinese Character Chinese Family Roman Letter Founding Family Chinese Descent 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 3.
    Breen, M., Kim jong-ll: North Korea’s Dear Leader, John Wiley & Sons, 2004, p. xv.Google Scholar
  2. 8.
    Tan, T., Your Chinese roots:The overseas Chinese story, Times, 1986.Google Scholar
  3. 9.
    Backman, M. and C. Butler, Big in Asia: 25 Strategies for Business Success, revised and updated edition, Palgrave Macmillan, 2004, p. 29.Google Scholar

Copyright information

© Michael Backman 2005

Authors and Affiliations

  • Michael Backman

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