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From Starbucks to Coffee Bean: Asia’s Coffee Shop Revolution

  • Michael Backman

Abstract

I was tired. I was thirsty. And more than anything I was jet lagged. I was in Beijing’s Forbidden City, the very cradle of Chinese culture, the home to generations of China’s emperors, their concubines, and their eunuchs. And then I saw it, next to the Jing Yun Men (the Gate of Great Fortune), right in the heart of the Forbidden City. It was discreet. It was small. But it was there. It was Starbucks.

Keywords

Coffee Consumption Local Partner Coffee Shop Condensed Milk Local Entrepreneur 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Michael Backman 2005

Authors and Affiliations

  • Michael Backman

There are no affiliations available

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