From Starbucks to Coffee Bean: Asia’s Coffee Shop Revolution

  • Michael Backman


I was tired. I was thirsty. And more than anything I was jet lagged. I was in Beijing’s Forbidden City, the very cradle of Chinese culture, the home to generations of China’s emperors, their concubines, and their eunuchs. And then I saw it, next to the Jing Yun Men (the Gate of Great Fortune), right in the heart of the Forbidden City. It was discreet. It was small. But it was there. It was Starbucks.


Sugar Europe Income Marketing Caffeine 


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© Michael Backman 2005

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  • Michael Backman

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