Major Indian ICT Firms and their Approaches Towards Achieving Quality
Since the 1980s, there has been a resurgence of interest in the role of innovation in the relationship between competition and competitiveness (Mytelka, 1999, p. 15). The term innovation includes R&D and a broad spectrum of activities like the introduction of a new product or a new product quality, introduction of a new production method or process, a new organisational or management structure, opening up of new markets, etc. In the recent analysis of innovation three different explanations or basic theories are identified: the basic entrepreneur theory (in the context of markets in process of formation), the basic technology-economics theory (suitable for established but unexploited markets) and the basic strategic theory (appropriate for complex, rapidly changing and nearly saturated markets).1 It should, however, be noted that there is overlapping of elements among the three basic theories.
KeywordsManifold Marketing OECD Clarification Univer
Unable to display preview. Download preview PDF.