The Rise of the Transitional Economies
This chapter presents an overall view on available market entry strategies, organizational configurations and the alternative methods by which firms may structure their international investment and international production in foreign countries. It has become increasingly important for business practitioners and researchers to examine the trends in foreign direct investment (FDI) in China. Although the World Trade Organization (WTO) indicates that major foreign investments have successfully changed key economic indicators in transitional economies, most foreign firms in China still find it a challenge to select an effective market entry strategy for an international investment in production facilities. This chapter identifies the principal issues and outlines the content of the book.
KeywordsTransportation Income Marketing Expense Volatility
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