Brand Choice pp 238-253 | Cite as

Conclusions and Implications for Future Research and Marketing Strategy

  • Randolph J. TrappeyIII
  • Arch G. Woodside


Chapter 8 recapitulates the useful findings that each of the previous chapters covers. What is found here are the results that weave the body of work together into one structure. Though this text encompasses differing studies undertaken through the years — parts of which have been published previously, a common thread of research binds and advances the work as a unified whole.


Consumer Research Brand Loyalty Market Strategy Brand Awareness Brand Choice 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Randolph J. Trappey III and Arch Woodside 2005

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  • Randolph J. TrappeyIII
  • Arch G. Woodside

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