Automatic Thinking and Store Choices by Near and Distant Customers

  • Randolph J. TrappeyIII
  • Arch G. Woodside


Holden and Lutz (1992) propose that the reason consumers evoke different brands from long term memory into working memory is that different associates (e.g., benefits, attributes) have stronger links to some brands than others.


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© Randolph J. Trappey III and Arch Woodside 2005

Authors and Affiliations

  • Randolph J. TrappeyIII
  • Arch G. Woodside

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