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Brand Choice pp 65–82Cite as

Palgrave Macmillan

Automatic Thinking and Store Choices by Near and Distant Customers

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Abstract

Holden and Lutz (1992) propose that the reason consumers evoke different brands from long term memory into working memory is that different associates (e.g., benefits, attributes) have stronger links to some brands than others.

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Authors
  1. Randolph J. Trappey III
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  2. Arch G. Woodside
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© 2005 Randolph J. Trappey III and Arch Woodside

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Trappey, R.J., Woodside, A.G. (2005). Automatic Thinking and Store Choices by Near and Distant Customers. In: Brand Choice. Palgrave Macmillan, London. https://doi.org/10.1057/9780230514201_4

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