Automatic-Unconscious Process Models of Primary Choice

  • Randolph J. TrappeyIII
  • Arch G. Woodside

Abstract

In the globally integrated consumer oriented societies of 21St Century, there are three realities all marketers must eventually come to terms with when advertising and marketing a brand:
  • • Customers have very limited attention spans; • They devote little time or effort to processing information about brands or stores; and • They have access, desire, or ability to retrieve easily only a few bits of information about brands or stores included in their long-term memories (see Olshavsky and Granbois, 1979; Kassarjian, 1981).

Keywords

Income Marketing Expense Doyle Candy 

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Copyright information

© Randolph J. Trappey III and Arch Woodside 2005

Authors and Affiliations

  • Randolph J. TrappeyIII
  • Arch G. Woodside

There are no affiliations available

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