We live in an increasingly international world, so the surprise is not that retailers should go international, but that they took so long to do so. In one sense, of course, they have operated internationally for ever, since they have always bought their goods from around the world — though that has also increased in recent years. In ideas, too, they have for many years been willing to borrow from successful retailers in other countries: European retailers copied the self-service idea from the USA, for example. In other senses, they have lagged behind manufacturers, some of whom have been establishing their presence abroad for over a century.
KeywordsHome Market Food Retailer Global Advantage Great Competitive Advantage Modern Retailing
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