Information and Technology as Competitive Advantage

  • Andrew Seth
  • Geoffrey Randall

Abstract

It is a commonplace that information and communications technology (ICT) has caused a revolution in business methods. This is true, not only of hi-tech industries, but also of seemingly humble retailing.

Keywords

Europe Marketing Assure Production Line Hunt 

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Copyright information

© Andrew Seth and Geoffrey Randall 2005

Authors and Affiliations

  • Andrew Seth
  • Geoffrey Randall

There are no affiliations available

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