Advertisement

Carrefour: The Pioneer

  • Andrew Seth
  • Geoffrey Randall

Abstract

Carrefour is the second-largest retailer in the world, though second to Wal-Mart by some way, with sales of €70 billion ($86 billion) in 2003 to Wal-Mart’s $250 billion. It is easily the most international, with operations in some thirty countries in Europe, South America and Asia. It was a pioneer in developing hypermarkets, and in venturing abroad. After its merger with Promodès, it has a full range of formats — hypermarkets, supermarkets, convenience stores and hard discounters. With leadership positions in many of the countries it operates in, and its depth and breadth of international experience, it is a formidable competitor. In 2004, however, it was facing fierce price competition in its home market of France, potentially a serious weakness.

Keywords

Supply Chain Management Supervisory Board Store Manager Home Market Convenience Store 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Andrew Seth and Geoffrey Randall 2005

Authors and Affiliations

  • Andrew Seth
  • Geoffrey Randall

There are no affiliations available

Personalised recommendations