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The World as a Market

  • Andrew Seth
  • Geoffrey Randall

Abstract

While we refer loosely to global players, we do not mean that our leading food retailers actually operate in all 200-odd countries in the world, or that they will in the near future. In the medium to long term, we might expect every country to offer at least some potential, but that is not the position today. In this chapter, we give an overview of the world as a market, concentrating in particular on the potential giants of tomorrow. In the final chapter, we will return to the question of how this scene is likely to play out over the next few decades.

Keywords

Foreign Direct Investment World Trade Organization Retail Sector Transitional Economy Chinese Consumer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Andrew Seth and Geoffrey Randall 2005

Authors and Affiliations

  • Andrew Seth
  • Geoffrey Randall

There are no affiliations available

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