While we refer loosely to global players, we do not mean that our leading food retailers actually operate in all 200-odd countries in the world, or that they will in the near future. In the medium to long term, we might expect every country to offer at least some potential, but that is not the position today. In this chapter, we give an overview of the world as a market, concentrating in particular on the potential giants of tomorrow. In the final chapter, we will return to the question of how this scene is likely to play out over the next few decades.
KeywordsForeign Direct Investment World Trade Organization Retail Sector Transitional Economy Chinese Consumer
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