While there has been rapid change in perceptions and behaviour by retailers over two decades, and the move to take international positions has accelerated significantly through the 1990s, the fact remains that today, and for that matter tomorrow, food retailing will remain a national, even local industry. It is estimated that under ten per cent of the world market is currently occupied by ‘transnational’ retailers — those selling outside their national boundaries. The movement to create global retailers has still a very long way to go.
KeywordsEurope Titan Income Marketing Explosive
Unable to display preview. Download preview PDF.