Many successful food retailers have not ventured abroad. They may have made a conscious decision that this is the right strategy for them, or they may simply not have got round to it yet. In a large country such as the USA, it is possible to grow to a significant size within the boundaries of the country. In other, medium-sized countries, such as France, firms such as Leclerc can develop a strong domestic business. The question for all these is, how will they be able to compete against rivals who have international scale and learning?
KeywordsEurope Marketing Stake Undercut Monopoly
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