Many successful food retailers have not ventured abroad. They may have made a conscious decision that this is the right strategy for them, or they may simply not have got round to it yet. In a large country such as the USA, it is possible to grow to a significant size within the boundaries of the country. In other, medium-sized countries, such as France, firms such as Leclerc can develop a strong domestic business. The question for all these is, how will they be able to compete against rivals who have international scale and learning?
KeywordsSupermarket Chain Predatory Price Local Retailer Foreign Entrant Wine Shop
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