Abstract
In the early years of the nineteenth century, clerks at the branch of the Martins Bank in Liverpool (England) would habitually add, as an additional security measure, short descriptions of customers in the bank’s signature book. One rather unflattering entry described a female customer as a “little pug-faced woman with a squeaky voice.”
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© 2006 Dr Sionade Robinson and Lyn Etherington
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Robinson, S., Etherington, L. (2006). The future. In: Customer Loyalty. Palgrave Macmillan, London. https://doi.org/10.1057/9780230513037_9
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DOI: https://doi.org/10.1057/9780230513037_9
Publisher Name: Palgrave Macmillan, London
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