Abstract
The fast transformation of technologies into new products or processes is one of the core challenges for any technology-based enterprise. From the different steps of the innovation process, the early phases (‘fuzzy front end’) have the highest impact on project outcome. The front end influences the design and total costs of the new product or process significantly. However, the ‘fuzzy front end’ is unfortunately the least-well structured part of the innovation process, both in theory and in practice.
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Herstatt, C., Verworn, B. (2004). The ‘Fuzzy Front End’ of Innovation. In: Bringing Technology and Innovation into the Boardroom. Palgrave Macmillan, London. https://doi.org/10.1057/9780230512771_16
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DOI: https://doi.org/10.1057/9780230512771_16
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