The Green Multiplier

  • Lutz Preuss


Having established that the supply chain management function plays an increasingly important role in a financial sense, this chapter will ask whether its growing importance and increasingly strategic outlook can be matched by an equally striking contribution to environmental protection. Market-based environmental initiatives often focus on the consumer and advocate a form of green marketing (Peattie, 2001; Polonsky and Rosenberger, 2001), yet consumer spending is dwarfed by industrial buying. In the mid-1990s, UK consumers spent an estimated £400 billion annually, whereas purchasing by private-sector companies amounted to more than £ 750 billion1 (Green et al., 1996). A focus on corporate buying and supply chain management hence provides an important complement to an environmental protection perspective that centres around the green consumer.


Europe Income Marketing Expense Production Line 


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© Lutz Preuss 2005

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  • Lutz Preuss

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