Abstract
With the value of a good corporate reputation clearly established, your task turns to the process of managing this key asset, on a global basis.
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© 2002 Michael Morley
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Morley, M. (2002). Corporate Reputation Management. In: How to Manage Your Global Reputation. Palgrave Macmillan, London. https://doi.org/10.1057/9780230512191_3
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DOI: https://doi.org/10.1057/9780230512191_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-98777-3
Online ISBN: 978-0-230-51219-1
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