Abstract
Business executives underpin planning with research. No new product is launched without extensive market research. New plant siting requires researching community attitudes.
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© 2002 Michael Morley
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Morley, M. (2002). Research. In: How to Manage Your Global Reputation. Palgrave Macmillan, London. https://doi.org/10.1057/9780230512191_15
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DOI: https://doi.org/10.1057/9780230512191_15
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-98777-3
Online ISBN: 978-0-230-51219-1
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