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The Infrastructure of your Organization

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How to Manage Your Global Reputation
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Abstract

Finding the right structure for a PR department is one of the hardest tasks facing the head of communications in a global corporation.

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© 2002 Michael Morley

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Morley, M. (2002). The Infrastructure of your Organization. In: How to Manage Your Global Reputation. Palgrave Macmillan, London. https://doi.org/10.1057/9780230512191_13

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