Abstract
The concepts that we have developed in the Agro case study can be validated by studying another example. The Cosmophar company is very different from Agro and its problem areas are different, but we shall see how the languages for action remain a key factor for success in making strategy and organization compatible.
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© 2003 Village Mondial/Pearson Education, Paris
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Michaud, C., Thoenig, JC. (2003). Cosmophar: Excellence in Tacit Accumulation. In: Making Strategy and Organization Compatible. Palgrave Macmillan, London. https://doi.org/10.1057/9780230512085_8
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DOI: https://doi.org/10.1057/9780230512085_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-51056-6
Online ISBN: 978-0-230-51208-5
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)