Abstract
Up to this point, we have covered a few topics that are generic to innovation but which require special attention in Asia. We provided examples of organizational change. We discussed some specific ideas related to markets and the marketing of Asian innovations. We gave inspirational case studies on how to mobilize the resources needed for innovation. And in Chapter 7 we examined how to make a profit from innovation efforts.
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Notes
Global Directions, The McKinsey Quarterly, 2003, (4).
Ruimin Z., 2000, Innovation Makes Haier Strong, China Today 49(9).
Duk-young K. Subjectivity, meaning and culture (Naman, 2001) – quoted in Passive Korean Consumers Follow Behind, Korean Herald, 26 June 2004.
For detailed treatment of this matter, the reader may refer to Chomsky N., 1989, Necessary Illusions, Thought Control in Democratic Societies, South End Press, Boston.
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© 2005 Arnoud De Meyer and Sam Garg
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De Meyer, A., Garg, S. (2005). Overcoming the underdog mentality. In: Inspire to Innovate. Palgrave Macmillan, London. https://doi.org/10.1057/9780230512061_8
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DOI: https://doi.org/10.1057/9780230512061_8
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