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Overcoming the underdog mentality

  • Arnoud De Meyer
  • Sam Garg

Abstract

Up to this point, we have covered a few topics that are generic to innovation but which require special attention in Asia. We provided examples of organizational change. We discussed some specific ideas related to markets and the marketing of Asian innovations. We gave inspirational case studies on how to mobilize the resources needed for innovation. And in Chapter 7 we examined how to make a profit from innovation efforts.

Keywords

Brand Equity Asian Company Senior Executive General Article Chief Information Officer 
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Notes

  1. Global Directions, The McKinsey Quarterly, 2003, (4).Google Scholar
  2. Ruimin Z., 2000, Innovation Makes Haier Strong, China Today 49(9).Google Scholar
  3. Duk-young K. Subjectivity, meaning and culture (Naman, 2001) – quoted in Passive Korean Consumers Follow Behind, Korean Herald, 26 June 2004.Google Scholar
  4. For detailed treatment of this matter, the reader may refer to Chomsky N., 1989, Necessary Illusions, Thought Control in Democratic Societies, South End Press, Boston.Google Scholar

Copyright information

© Arnoud De Meyer and Sam Garg 2005

Authors and Affiliations

  • Arnoud De Meyer
    • 1
  • Sam Garg
    • 1
  1. 1.INSEADSingapore

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