In Chapter 4, we discussed how organizations in Asia need to and can rejuvenate themselves for the new competitive realities. In Chapter 5, we talked about the challenges pertaining to markets for innovation by Asian companies. But, to create new products and services and market them effectively, firms need certain resources. We discuss the issues related to the resources for innovation in Asia in this chapter. The discussion in this chapter has relevance to all innovators but may be particularly important to those who find themselves similar to the respondents in cluster 3 of the typology presented in Chapter 3, the ones who feel that they are poor in knowledge resources.
KeywordsEurope Marketing Malaysia Stake Indonesia
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