Creating new organizations in Asia for the new challenges
We learned from our case studies and survey research that many managers still complain that the traditional organizational structures in Asian firms hinder innovation. One of the first priorities for the firms that want to innovate is to explore how they can adapt their organization and organizational culture to make it more conducive to innovation. If you feel you can identify with a tradition fighter, as described in the previous chapter, the ideas that we develop here will be of high priority to you.
KeywordsEurope Marketing Malaysia Conglomerate Defend
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