What do we already know about innovation management?

  • Arnoud De Meyer
  • Sam Garg

Abstract

This book is about how to innovate in Asia. We are not arguing that the fundamental concepts of innovation management are very different in Asia from those in Europe, Japan or North America. We learned through our interviews that the implementation of these concepts is influenced by the specific characteristics in the environment. This may sound obvious: implementation is always contingent on the environment. Our contribution is to go beyond a general statement and offer a more detailed analysis of these characteristics and their specific impact. But before we attempt to understand how these characteristics impact companies in Asia, we need to know a bit more about some of these innovation management concepts.

Keywords

Europe Recombination Marketing Stake Harness 

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Notes

  1. See Cooper R., 2000, Product Leadership: Creating and Launching Superior New Products, Perseus Books, New York.Google Scholar
  2. Clark K.B. and Fujimoto T., 1991, Product Development Performance, Harvard Business Press, Boston.Google Scholar
  3. Thomke S., 2003, Experimentation Matters, Harvard Business Press, Boston.Google Scholar
  4. More can learned about this from Doz Y., Santos J. and Williamson P,. 2002, From Global to Metanational: How Companies Win in the Knowledge Economy, Harvard Business School Press, Boston.Google Scholar

Copyright information

© Arnoud De Meyer and Sam Garg 2005

Authors and Affiliations

  • Arnoud De Meyer
    • 1
  • Sam Garg
    • 1
  1. 1.INSEADSingapore

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