The British voter is subjected to a heavy barrage of propaganda from all the major parties — and to occasional salvoes from minor groups and independents — during election campaigns, and to a lesser degree at other times. Earlier chapters of this book have sought to describe the various ways in which the parties seek to influence public opinion. This chapter will attempt to discern whether all this activity makes much difference to the way that people vote.
KeywordsVote Behaviour Opinion Poll Election Campaign Vote Intention Council House
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Notes and References
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- 4.A 2003 MORI survey for Nestlé UK, which interviewed secondary school children rather than their parents, found that the same effect still seems to be present; but it also found a new development, that children of parents who do not vote have no intention of voting themselves. See Roger Mortimore and Claire Tyrrell, ‘Children’s Acquisition of Political Opinions’, Journal of Public Affairs Volume 4 (2004), 279–98.CrossRefGoogle Scholar
- 5.A strikingly similar ‘generational effect’ among US voters, which may largely have accounted for a long-term swing from Republican to Democrat, had earlier been detected by Angus Campbell, Philip Converse, Warren Miller and Donald Stokes, The American Voter (New York: Wiley, 1960), especially pp. 45–6.Google Scholar
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- 15.Notably J. Lees-Marshment, Political Marketing and British Political Parties (Manchester: Manchester University Press, 2000).Google Scholar
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- 21.See in particular Robert Worcester and Roger Mortimore, ‘The Most Boring Election Ever?’ in John Bartle, Simon Atkinson and Roger Mortimore (eds), Political Communications: The General Election Campaign of 2001 (London: Frank Cass, 2002), pp. 143–58.Google Scholar