Customers Can Help to Create New Economic Growth by Demanding New Features and Secondary Qualities

Abstract

The customer takes a central position in the development of all types of new products, features and business practices. All companies in a number of ways monitor their markets and general developments in society to identify new forms of demand that can be satisfied. Customers are often not aware of this, but their purchasing patterns, new political inclinations and interest in new technology are keenly observed by companies that try to implement ‘early warning systems’ and other devices, by which they can spot changes in consumer behaviour and preferences at as early a point as possible.