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Abstract

Risk management and change are linked and convergent, and yet few organizations appear to adopt a holistic approach to their integration in an operational context. Risk management involves avoiding, reducing or controlling potential or current hazards. Much of risk management is concerned with assessing and mitigating the effects of financial volatility, bad debt and liquidity problems but it also entails assessing risk specific to the markets or industries in which a company operates. Operational risks accrue as part of the functioning of routine business processes and as part of the way in which people associated with those processes behave.

“To be rather than to seem”

Cicero

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© 2003 Judy Larkin

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Larkin, J. (2003). How to manage reputation risk. In: Strategic Reputation Risk Management. Palgrave Macmillan, London. https://doi.org/10.1057/9780230511415_2

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