As noted in the introduction to Part III, specialty retailing is made up of a diverse group of product categories. The previous two chapters covered the most important ones. This chapter looks at those specialty stores that tend to sell a range of merchandise across different product categories but of a similar type. These are variety stores, discount stores, media (books, DVDs and music), and children-related retailing (toys, maternity and childrenswear). Finally, there is a brief section on shopping centers and specialty buildings, the latter being a format that is particular to the Japanese market.
KeywordsEurope Marketing Expense Topo Conglomerate
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