The Strategies of the Developing MNC

  • Stewart Johnston

Abstract

The next two chapters examine the strategies and theoretical underpinnings of the developing and modern MNC. They provide the conceptual base of the study in that these strategies are the prime determinants of the subsidiary task and the characteristics of the HQ- subsidiary relationship.

Keywords

Marketing Expense Product Line Arena Conglomerate 

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Copyright information

© Stewart Johnston 2005

Authors and Affiliations

  • Stewart Johnston

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