As we have noted at several junctures, in a number of respects the sociocognitive analysis of competitor definition is still at an embryonic stage of development. Despite the tremendous growth in the advancement of concepts in an effort to account in social constructionist terms for the emergence and evolution of competitive structures in industries and markets, there have been only limited inroads made in terms of the accumulation of high quality empirical data upon which to develop and test substantive theory in this area. Clearly, the time has now come to move beyond the small-scale, inductive studies that served the field so well in its early years, if the theoretical notions that have emerged from this body of work are to subjected to adequate empirical scrutiny. The research reported in this book constitutes an early response to this basic challenge, being one of the first relatively large scale, multi-level longitudinal empirical studies within this rapidly growing field of inquiry.
KeywordsPetroleum Marketing Expense Peri Hunt
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