The findings presented in the previous two chapters have greatly strengthened the competitive enactment notion and related conceptions, offering support for two fundamental, though previously untested, assertions. The results reported in Chapter 5 demonstrated that actors’ mental models of competitive space are fundamentally intertwined with the material conditions of the marketplace. A number of substantial correlations were obtained between the logarithmically transformed source weight ratios derived from the multidimensional scaling analysis of the T1 dataset and the self-report measures of scanning behaviour, organizational structure, environmental variation, strategy and performance. We also explored these relationships over time, by calculating the cross-lagged correlations between the source weight ratios and the self-reported ratings of the research participants’ individual and organizational characteristics.
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