Attack by stratagem

  • David E. Hawkins
  • Shan Rajagopal

Abstract

Strength is relative and it is better to develop allies than enemies, whether they are customers, suppliers or even occasionally competitors. This is also true in the project world, and the traditional concept of battling every party will eventually result in a project being less successful or missing opportunities that could be exploited.

Keywords

Marketing Clarification Concession 

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Copyright information

© David E. Hawkins and Shan Rajagopal 2005

Authors and Affiliations

  • David E. Hawkins
  • Shan Rajagopal

There are no affiliations available

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