Sun Tzu advocated a philosophy that has many parallels today, and this book has been our attempt to couple his thinking with our own experiences. It was not intended to be the definitive work on business strategy but rather a starting point to raise awareness of the importance of strategic thinking. To be successful does not necessarily mean being the strongest, but we hope that through this work you can begin to appreciate that adaptability, skills and resourcefulness can prevail.
KeywordsBusiness Strategy Execution Plan Alliance Partner Contracting Process Pinch Point
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