Agents and representatives

  • David E. Hawkins


When looking to mobilize an organization effectively the general focus is always internal, whereas, as we have already highlighted, there are considerable external influences and resources to be considered. In a global marketplace one key ingredient that must be addressed in the marketing and operational mix is the role played by agents and representatives. Those who have operated only in a national context have perhaps not recognized the extended network that is a potentially valuable addition to the effectiveness of the overall strategy. Those experienced in working in a more global arena will appreciate that the performance of agents and representatives is frequently the critical factor in a company’s success.


Critical Factor External Influence Extended Network National Context Valuable Addition 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© David E. Hawkins 2005

Authors and Affiliations

  • David E. Hawkins

There are no affiliations available

Personalised recommendations