Strategic sustainability

  • David E. Hawkins

Abstract

Every organization, and more importantly the individuals within them, will today be aware of the focus on a wide range of corporate social responsibility (CSR) and sustainability agendas. It is unlikely that, as inhabitants of this fragile globe, we do not take seriously the implications of environmental exploitation. Recent studies have shown that the positioning of companies in this regard has a significant impact on recruiting programmes. It is also suggested that while people may feel obliged to their employers many, who cannot take comfort from an effective sustainability agenda, will be less focused. One can therefore see that building a strategic programme that encompasses a sustainability profile can contribute to the maintenance of balance within the organization.

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Copyright information

© David E. Hawkins 2005

Authors and Affiliations

  • David E. Hawkins

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