Strategy development is perhaps the most important factor in any business venture. As with any activity, understanding where you want to go and working out how to get there ensures that you focus resources most efficiently towards progress. My earlier work, Sun Tzu and the Project Battleground developed thinking around the work of the famous Chinese military strategist. Despite what some may think, Sun Tzu’s perspective some 2,500 years ago has a lot to offer the strategist of today. His premise was that if one created the right strategy then success would be assured, and that winning was a reflection of strategy not strength.
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