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“I can conform from nine-to-five and still be a nonconformist”

  • Arthur Gogatz
  • Reuben Mondejar

Abstract

The question is what kind of nonconformist will you be? You’ll probably succeed in being a nonconformist among conformists, but you may not measure up very well among real nonconformists. It’s the same thing with creativity. In every family, in every circle of friends, in every office, someone is more creative than everyone else. Whether that person is indeed highly creative, or only slightly creative depends on whom you compare them to.

Keywords

Emotional Intelligence Performance Goal Advertising Campaign Advertising Strategy Internal Commitment 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Arthur Gogatz and Reuben Mondejar 2005

Authors and Affiliations

  • Arthur Gogatz
  • Reuben Mondejar

There are no affiliations available

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