“I can conform from nine-to-five and still be a nonconformist”

Abstract

The question is what kind of nonconformist will you be? You’ll probably succeed in being a nonconformist among conformists, but you may not measure up very well among real nonconformists. It’s the same thing with creativity. In every family, in every circle of friends, in every office, someone is more creative than everyone else. Whether that person is indeed highly creative, or only slightly creative depends on whom you compare them to.

The glass is half-full and the glass is half-empty are descriptions of the same phenomenon but have vastly different meanings. Changing a manager’s perception of a glass from half-full to half-empty opens up big innovation opportunities.

Peter Drucker,American management consultant