Advertisement

A new brainstorming model

  • Arthur Gogatz
  • Reuben Mondejar

Abstract

Brainstorming is a highly familiar, proven but to some degree “tired tool” for gathering and developing new ideas. Every business uses brainstorming, whether internally in the conference room, or by bringing in consultants to help generate and evaluate ideas on specific problems. Everyone is convinced that they’re doing something meaningful, when in fact brainstorming sessions are rarely as productive as they could or should be.

Keywords

Social Rule Conference Room Business Setting Business Creativity Lateral Thinking 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Arthur Gogatz and Reuben Mondejar 2005

Authors and Affiliations

  • Arthur Gogatz
  • Reuben Mondejar

There are no affiliations available

Personalised recommendations