Abstract
Research into multinational organizations has been heavily characterized — if not flawed — by two major and mutually determining elements. Firstly, for a long time there has been a dominant bias on evolutionary concepts (Westney and Zaheer, 2001) and secondly, the North American perspective has been an overwhelming influence on the field. An example of this is the Oxford Handbook of International Business, in which nearly all the authors of this state-of-the-art work are based at, or completed the major part of their work in, American business faculties.
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© 2002 Mike Geppert, Dirk Matten and Karen Williams
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Geppert, M., Matten, D., Williams, K. (2002). Introduction: Challenges for European Management in a Global Context — Introduction, Approaches and Directions of Future Research. In: Geppert, M., Matten, D., Williams, K. (eds) Challenges for European Management in a Global Context — Experiences from Britain and Germany. Palgrave Macmillan, London. https://doi.org/10.1057/9780230510180_1
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DOI: https://doi.org/10.1057/9780230510180_1
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