Abstract
Never underestimate the importance of gift-giving in contemporary society. It plays a big part in business. Ask any professional. The economics, the language, the psychology, and the sociology of gift-giving are all the more manifest and important at the peak time of gift-giving, namely Christmas. Indeed, due to the successful commercialization of gift-giving, marketing experts are the new sociologists. Never underestimate the importance of business present-giving in certain countries, particularly Japan. One can be seriously embarrassed if one does not know when, how, and what to give. It could threaten the whole deal!
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© 2005 Adrian Furnham
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Furnham, A. (2005). Business presents. In: The People Business. Palgrave Macmillan, London. https://doi.org/10.1057/9780230510098_8
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DOI: https://doi.org/10.1057/9780230510098_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-4039-9222-2
Online ISBN: 978-0-230-51009-8
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