Never underestimate the importance of gift-giving in contemporary society. It plays a big part in business. Ask any professional. The economics, the language, the psychology, and the sociology of gift-giving are all the more manifest and important at the peak time of gift-giving, namely Christmas. Indeed, due to the successful commercialization of gift-giving, marketing experts are the new sociologists. Never underestimate the importance of business present-giving in certain countries, particularly Japan. One can be seriously embarrassed if one does not know when, how, and what to give. It could threaten the whole deal!
KeywordsMarketing Smoke Hate
Unable to display preview. Download preview PDF.